SEPHORA

Problem:

Make “Sephora” the name on ​Canada’s lips this Holiday season.​

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Insight:

Heading home for the holidays when we’ve been away is cathartic and emotional. We want to show up as our best selves when we reconnect with the people we love. ​But with holiday travel also comes missing baggage. Which, especially this year, can put an expensive wrench in our presentation plans.​

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Idea: ​

Sephora has you covered. Sephora wants everyone to be able to express their true self while visiting loved ones this holiday season. Bring your delayed baggage receipt to Sephora now gives you a special discount off all your makeup essentials.

Art Direction: Me

Copywriter: Loraya Hrynkiw