GOLDFISH

Problem:

Given Cheez-It has come in and taken a big bite of the bold, cheesy snack market, how does Goldfish launch with flavours that bite back to get adults craving our fish at snack time?

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Insight:

Chilis are an aphrodisiac, which means eating Goldfish Frank’s RedHot could help you get in the mood.

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Idea: ​

Market Goldfish Frank’s RedHot as the magical pill that will help you spice things up this Valentine’s Day. Mimic the packaging for Viagra, complete with instructions.