top of page



Given Cheez-It has come in and taken a big bite of the bold, cheesy snack market, how does Goldfish launch with flavours that bite back to get adults craving our fish at snack time?


Chilis are an aphrodisiac, which means eating Goldfish Frank’s RedHot could help you get in the mood.

Idea: ​

Market Goldfish Frank’s RedHot as the magical pill that will help you spice things up this Valentine’s Day. Mimic the packaging for Viagra, complete with instructions. 

Art Direction: Me

Copywriter: Loraya Hrynkiw

bottom of page