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Will Last Longer Than

Doc Martens are known for their quality, durability and longevity. We tap into the relatability of experiences and items that often feel like they last a long time. Such as that pickle jar in the back of the fridge or the Eglinton LRT construction in Toronto that never ends. We used the locational OOH in the heart of the Eglinton LRT construction to reinforce the idea of the longevity of Doc Martens and prove that they are worth the long-term investment.

Art Director: Me

Copywriter: Shelby Harper

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